Audience Metrics

By clicking on the name and opening the specific page for an Advertiser or Line Item you can see quick metrics for your Audience segments. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Type: ‘First Party’ indicates an Audience housed in the Pontiac platform, ‘Third-Party’ indicates data from an external provider
Total Spend: The dollar amount spent to serve impressions to a user in this Audience during the selected Reporting Interval
Total Loads:  This is the number of times the Remarketing pixel has been triggered during the selected Reporting Interval. This indicates the number of times the page where the pixel is placed has been loaded/viewed.
Avg Daily Uniques: This will display the average number of daily unique visitors to the page where the pixel is placed within the selected Reporting Interval.
Avg Monthly Uniques: This will display the average number of monthly unique visitors to the page where the pixel is placed within the selected Reporting Interval.