Conversion Pixel Metrics

By clicking on the name and opening the specific page for an Advertiser or Line Item you can see quick metrics for your Conversion pixels. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Trigger Type: Depending on how the pixel was configured this will display whether this pixel is triggered by a view, a click or a hybrid of both.
Total Loads: The number of times the pixel has been triggered in the selected Reporting Interval, this includes conversions that were not driven by Pontiac
Total Convs: The number of conversions registered as a result of a Pontiac ad in the selected Reporting Interval
Total PcConvs: The number of post-click conversions registered as a result of a Pontiac ad in the selected Reporting Interval
Total PvConvs: The number of post-view conversions registered as a result of a Pontiac ad in the selected Reporting Interval