Line Item Level Metrics

In the ‘Advertiser’ tab each Advertiser can be expanded by clicking the arrow on the far left next to the green or red box. This will display all of the Line Items under the Advertiser and their associated quick metrics. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Budget Type: Either imps or spend
Daily Budget: This will display either the dollar amount or the number of impressions that the Line will attempt to spend each day
Total Budget: This will display either the dollar amount or the number of impressions that the Line will attempt to spend in the lifetime of the campaign
Start Date
End Date
Campaigns: The number of optimizations that has been made to the Line Item
Imps: impressions served during the selected Reporting Interval
Total Spend: Dollar amount this Line has spent during the selected Reporting Interval
Clicks: Number of clicks this Line has received during the selected Reporting Interval
Convs: Number of conversions this Line has received during the selected Reporting Interval. This is a total of both post-view and post-click conversions
CPM: Cost per 1,000 ads
CTR: Click through rate, this is the number of clicks divided by number of impressions during the selected Reporting Interval
CPC: Cost per click, this is the total spend divided by the number of clicks during the selected Reporting Interval
CPA: Cost per acquisition, this is the total spend divided by the number of conversions during the selected Reporting Interval