Advertiser Level Metrics

Under the ‘Advertiser’ tab you will see a list of all of the ‘Active’ Advertisers in your seat with their associated quick metrics. To see ‘Inactive’ Advertisers filter status to ‘All’ or ‘Inactive’. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Lines: The number of lines under this Advertiser
Imps: Impressions served during the selected Reporting Interval
Total Spend: Dollar amount this Advertiser has spent across all Lines during the selected Reporting Interval
Click: Number of clicks across all Lines during the selected Reporting Interval
Convs: Number of conversions across all Lines during the selected Reporting Interval, this is a total of both post-view and post-click conversions