Quick Metrics

The Pontiac platform is designed to make all of the data from your campaigns available at a quick glance. At both the Advertiser and Line Item levels, metrics are available next to the name of the Advertiser or Line. Optimization breakdowns are displayed under each Line Item. Certain metrics are also available for each Creative, Audience and Pixel. These metrics are updated hourly with a 3 hour delay. Real Time Impressions are available for monitoring delivery under the Flight Metrics for each Line Item.

Advertiser Level Metrics
Line Item Level Metric
Optimization Breakdowns
Creatives Metrics
Conversion Pixel Metrics
Audience Metrics
Line Item Flight Metrics
Real Time Delivery

 

Advertiser Level Metrics

Under the ‘Advertiser’ tab you will see a list of all of the ‘Active’ Advertisers in your seat with their associated quick metrics. To see ‘Inactive’ Advertisers filter status to ‘All’ or ‘Inactive’. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Lines: The number of lines under this Advertiser
Imps: Impressions served during the selected Reporting Interval
Total Spend: Dollar amount this Advertiser has spent across all Lines during the selected Reporting Interval
Click: Number of clicks across all Lines during the selected Reporting Interval
Convs: Number of conversions across all Lines during the selected Reporting Interval, this is a total of both post-view and post-click conversions

 

Line Item Level Metrics

In the ‘Advertiser’ tab each Advertiser can be expanded by clicking the arrow on the far left next to the green or red box. This will display all of the Line Items under the Advertiser and their associated quick metrics. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Budget Type: Either imps or spend
Daily Budget: This will display either the dollar amount or the number of impressions that the Line will attempt to spend each day
Total Budget: This will display either the dollar amount or the number of impressions that the Line will attempt to spend in the lifetime of the campaign
Start Date
End Date
Campaigns: The number of optimizations that has been made to the Line Item
Imps: impressions served during the selected Reporting Interval
Total Spend: Dollar amount this Line has spent during the selected Reporting Interval
Clicks: Number of clicks this Line has received during the selected Reporting Interval
Convs: Number of conversions this Line has received during the selected Reporting Interval. This is a total of both post-view and post-click conversions
CPM: Cost per 1,000 ads
CTR: Click through rate, this is the number of clicks divided by number of impressions during the selected Reporting Interval
CPC: Cost per click, this is the total spend divided by the number of clicks during the selected Reporting Interval
CPA: Cost per acquisition, this is the total spend divided by the number of conversions during the selected Reporting Interval

 

Optimization Breakdowns

The platform outlines all optimizations made, including all of the details that the AI more heavily targets or stops targeting, the dates that each change is made, and the amount of your Line’s budget that is reallocated toward the change. Users can see exactly when optimizations were made, including budget reallocation and details about the exchanges, locations, sellers, and placements that the sub-line exclusively targets or block lists. Through this, we guarantee full transparency in addition to quality. These metrics are updated hourly with a 3 hour delay.

Under the ‘Advertiser’ tab each Line Item can be expanded to display the optimization breakdown by clicking the arrow on the far left next to the green or red box. 

Choose your ‘Reporting Interval’ and evaluate the following metrics for each optimization:

Opt Base: This is the starting point for the campaign.
% Budget: For each optimization made to the campaign a % of the budget will be shown that is allocated to this change.
N_N_N_N:

  • N1 is Geo: Specific region this campaign targets (State/Province)
  • N2 is Domain: URL Domain. The domain(s) that the specific optimization is targeting
  • N3 is Exchange: Which exchanges this optimization is looking to buy through
  • N4 is Placement: The placement ID of where the campaign will serve on the specific domain

 

Creative Metrics

By clicking on the name and opening the specific page for an Advertiser or Line Item you can see quick metrics for each Creative. Creatives with a red box are inactive and Creatives with a green check-mark are active. By evaluating metrics at the Creative level, you can make decisions and optimize your campaign to serve the Creatives with the best performance. For example, if one Creative accounts for 70% of impressions, but only 10% of clicks, overall campaign performance may improve if you remove this Creative. These metrics are useful for A/B testing of different Creatives and provide valuable insight into the effectiveness of a Creative. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Audit Status: The audit status of each Creative will be displayed with a symbol. Hovering over this symbol will display a text box with additional details as to the status of this Creative, a yellow triangle for ‘audit pending’, a green check box for ‘passed audit’, a green triangle for ‘marked as sensitive’ and a red box for ‘rejected’. For more info on the audit process see here: Creative Audit.
Total Imps: Impressions this Creative has served during the selected Reporting Interval
Total Spend: Dollar amount spent to serve this Creative during the selected Reporting Interval
Total Clicks: The number of clicks this Creative has received during the selected Reporting Interval
Total PcConvs: The number of post-click conversions this Creative has driven during the selected Reporting Interval
Total PvConvs: The number of post-click conversions this Creative has driven during the selected Reporting Interval

 

Conversion Pixel Metrics

By clicking on the name and opening the specific page for an Advertiser or Line Item you can see quick metrics for your Conversion pixels. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Trigger Type: Depending on how the pixel was configured this will display whether this pixel is triggered by a view, a click or a hybrid of both.
Total Loads: The number of times the pixel has been triggered in the selected Reporting Interval, this includes conversions that were not driven by Pontiac
Total Convs: The number of conversions registered as a result of a Pontiac ad in the selected Reporting Interval
Total PcConvs: The number of post-click conversions registered as a result of a Pontiac ad in the selected Reporting Interval
Total PvConvs: The number of post-view conversions registered as a result of a Pontiac ad in the selected Reporting Interval

 

Audience Metrics

By clicking on the name and opening the specific page for an Advertiser or Line Item you can see quick metrics for your Audience segments. These metrics are updated hourly with a 3 hour delay.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Type: ‘First Party’ indicates an Audience housed in the Pontiac platform, ‘Third-Party’ indicates data from an external provider
Total Spend: The dollar amount spent to serve impressions to a user in this Audience during the selected Reporting Interval
Total Loads:  This is the number of times the Remarketing pixel has been triggered during the selected Reporting Interval. This indicates the number of times the page where the pixel is placed has been loaded/viewed.
Avg Daily Uniques: This will display the average number of daily unique visitors to the page where the pixel is placed within the selected Reporting Interval.
Avg Monthly Uniques: This will display the average number of monthly unique visitors to the page where the pixel is placed within the selected Reporting Interval.

 

Line Item Flight Metrics

Upon clicking on and opening a Line Item you will see a section called ‘Flight Metrics’ above the configuration menu. This section will display metrics for the line from start date to ‘yesterday’, changing the Reporting Interval will not change these metrics. These metrics are updated hourly with a 3 hour delay.

Clicks: Number of clicks in the lifetime of the Line
Budget Type: Either imps or spend depending on how the Line was configured
Daily Budget: This will display either the dollar amount or the number of impressions that the Line will attempt to spend each day
Campaign Count: The number of optimizations that have been made to the line
Pacing: This is the % of the Line’s budget that has been spent compared to the ideal pacing based on the set budget and flight dates. Ideally a Line should pace between 90-110%. For tips to improve pacing see here: Improving Pacing.
Total Imps Served: The total number of impressions that the Line has served to date
Spend: Total dollar amount the Line has spent to date
View Measured Imps: Number of impressions that are measured for viewability by the publisher
Viewable Imps: Number of impressions that were registered as viewable. This means that 50% of the Creative was viewable for at least 1 second. Edit the Line Targeting parameters to include a viewability threshold to improve viewability.
Post Click Convs: The total number of post-click conversions driven by this Line to date
Post View Convs: The total number of post-view conversions driven by this Line to date
Last Opt Date: This is the date of the most recent optimization made to the Line Item
Performance: This will display the performance of the Line Item in relation to the selected KPI. If you are optimizing to CTR, performance will display the lifetime CTR for the Line. If you are optimizing to CPA, performance will display the lifetime CPA in dollars

 

Real Time Delivery

The Real Time Delivery chart below the Line Item Flight Metrics displays impressions for the Line Item in Real Time. This chart breaks down delivery into 15 minute increments, allowing you monitor pacing throughout the day. (NOTE: This will only be available for Creatives uploaded AFTER Jan 25, 2021)